Olympic athlete turned passionate foodie.
Throughout her skiing career, she realized how important the right kind of food was for healing, continuous health, and constant energy. After she retired from the World Cup tour, her passion for holistic eating grew. She's now becoming a RHN (registered Holistic Nutritionist) to learn all that she can about how to fuel your body the best possible way.
Not many Olympic athletes become a health nut cereal creator in their next life chapter. But, for Julia the transition was a lot like Jules Fuel- organic, natural, vitalicious- it just made sense.
A note from the creator:
Thanks for stopping by the site!
"I am a born and raised Whistlerite with a deep passion for the outdoors I've grown up with. The clean mountain air and the terrain they provide, the positive vibes of Whistler and the people in my life have shaped me into the person I am today; one who has a passion for achieving an active and healthy life.
Ever since getting strapped to my skis as a two-year-old, most of my life goals have been focused on my skiing career. With my parents both world class skiers (Crazy Canuck, Dave Murray and World Champion Freestyle skier, Stephanie Sloan), skiing was inevitably going to be a big of my life.
In a big Olympic way.
Competing in the 2010 Olympics was a dream come true. For more on that part of my life check out www.juliamurray.ca.
In a nutshell, I had an Olympic dream in grade 5 to race down my Dad's ski run.
After making the switch and competing for a few years on the National Ski Cross team, the Grade 5 dream came true (on a different run than my Dad's, but I'll take it!).
Competing in the Olympics, and winning a World Champion silver medal didn't come without ups and downs, just like all life experiences. I seemed to have a knack of blowing my knee before the important races.
Let's just say, I gained many life lessons, always stayed positive, because I knew these were 'once in a life time moments'.
I gained amazing memories that I will have forever.
As I was rehabbing, I completed a diploma in Communications, and decided to retire from competitive sport.
The next chapter of my life has included the creation of the Ski with An Olympian Program with Whistler Blackcomb, becoming a Register Holistic Nutritionist (still on my way!), TV hosting, writing, mountain biking. With the support of my family (namely Stephanie-Mom, Ray-StepDad, Davey-fellow Olympian and boyfriend, and Joyce- Grandma and name creator), making Jules Fuel for all to enjoy is something I'm loving.
I hope you really enjoy the feeling and nutrition my cereal gives you, and thanks for stopping by!"
....Like Julia, this functional breakfast blend was born and raised in mountains and among brisk air of Whistler BC. Recipe changes, Farmer's Markets, and a lot of research and excitement later… this nutrient dense, high antioxidant and functional food concoction has come to life.
It is here to fuel you to become your best self on the day of consumption.
In other words:
Full of Fuel, Full of Life!
Leftcoast Naturals and Gary have been amazing to work together with as the fuel is getting off the ground. They will be an integral part of the production of the fuel moving forward.
The great guys, Don and Ron at Associated Labels will be doing a great job in creating the bags and labels.
Ruth at Whistler Creative has done an amazing job putting my vision into beautiful graphic artwork on the label.
A breakfast cereal for those who want the most out of their days.
Excite your body by surprising it each morning with multiple superfoods in one bowl.
100% Organic Superfood INGREDIENTS to make your body bounce!
The 'mother grain'. A low-glycemic, complete protein source that contains all 9 essential amino acids that will keep you full longer and your blood sugar balanced.
The go to berry for a metabolism boost. They are juicy powerhouses and powerful antioxidants that contain all essential amino acids and are high in Vitamin C, which boosts your energy level and immune system. On top of that they have anti-aging properties, give you a libido boost, promote vitality, energy, and stamina.
These super seeds have an off the chart nutritional profile with three times the amount of antioxidants as blueberries and copious amounts of omega 3 and 6 fatty acids. They're energizing (Chia being the Mayan word for 'strength'), immune boosting and aid in slower digestion for maintaining or losing weight.
These power houses have folic acid, essential minerals and essential fatty acids to help prevent bad cholesterol from sticking around in your body.
These delicious bites contain mega amounts of iron, magnesium and omega 3s. They're easy to digest and stabilize the blood sugar which helps you maintain a healthy weight.
A seed that wins the gold medal for being the number one source of omega 3 fatty acids. They also are high in fibre and antioxidants, which regulates your blood sugar, and reduces your risk of colon cancer. We use whole flaxseeds in order to maintain the freshness and high quality standards of Jules Fuel.
This high antioxidant and fibre-rich Canadian grain stabilizes your blood sugar, lowers your cholesterol, boosts your energy and immune system. It's a super grain that is a very low risk to celiacs.
The healthiest type of raisin available. It's the potassium in these juicy morsels that helps keep your heart healthy. Their antioxidant and anti-inflammatory qualities keep your digestive tract moving smoothly.
Why this guy/gal?
This happy kick represents everything that Jules Fuel is about.
This little stickman represents the action of taking on your world, one positive step at a time, in the form of a happy kick.
Think of it as the energetic, positive, happy, satisfied and excited YOU that is always living within.
After eating Jules Fuel you feel like jumping for joy and ready to face the world.
Here's to your highly beneficial spoonful, and the ability to bring out the energetic stickman in you.
Have a ‘Full of Fuel, Full of Life’ kind of day!