I must add - shortly after the 'soft launch', I had a great visit with the Ex-President of Mexico, Vincente Fox, and yes; he now is fuelled by Jules, along with the fine people of Cavalia , Normand and Steven.
January 3rd though, really seemed like the true day of launching the fuel to the world.
It started off with a visit to Whistler FM. Morning show man of the hour, Chris Quinlan and I chatted well over our pre-planned 5 minute interview about life, Olympics and of course, the fuel.
The rest of the day was well spent at Olives Market and Creekside Market giving out samples and sharing the energy and spirit of Jules Fuel.
Here are a few shots from my exciting day of fuelling Whistler.